I am back with an interview of another blogger in this interview series.
This time I got opportunity to interview well known blogger and SEO expert – Matthew Woodward.
So without wasting your time let’s dive into it.
Table of Contents
An Interview With Matthew Woodward – Founder of MatthewWoodward.co.uk
1. Please introduce yourself to BloggingIndian readers?
Hey everyone, my name is Matthew Woodward, I live in Costa Rica and am originally from the UK. I started off playing around on the internet when I was about 13 years old, producing articles and writing content on a volunteer basis, this was all before I even realised making money online was a thing.
I worked successfully in the corporate world for a number of years, running campaigns for globally recognised brands but decided that life wasn’t for me and made the leap to work full time for myself. I built a range of affiliate sites and started the blog that I am now most known for matthewwoodward.co.uk
2. What inspired you to start blogging? What are your favourite blogs that made you what you are today?
My inspiration probably came from my desire at a young age to be a journalist, mixed with my passion for building websites.
I also noticed that there were a lack of good SEO blogs way back when so it made perfect sense for me to start a blog about SEO.
3. What are the skills that can help a beginner to start living a laptop lifestyle?
Patience and hard work. For the first 6 months you need to forget about the money and focus on engaging with your customers.
I am no stranger to working 80 or 90 hour weeks – that means starting work at 6am and ending at 10pm every single day (including weekends) with only an hour to yourself each day which is usually absorbed by a shower and 2 meals. However I usually give myself 1 or 2 days off per month.
Starting a blog is starting a business – you must treat it as such.
4. What are your income sources? How much do you make every month at an average?
In fact – those reports will show you exactly what I did every single month since day 1 to now where the blog has made over a million dollars.
5. Which revenue source do you think is the most effective for bloggers/marketers?
I think when you are just starting out the best source of revenue comes from affiliate sales.
Find a relevant, quality product in your niche and sign up as an affiliate and start promoting it. Bonus points if you can write a “how to” style post that fixes a problem and ties in the product recommendation.
However if you are already established and making money, I highly recommend creating your own product.
6. What do you think about future of blogging?
Blogs are going to continue to grow as we have seen a huge shift in how people digest content.
Before we were limited to traditional media outlets, established newspapers and news channels – but now we can get information from anywhere and blogs provide a great medium for that.
So not only do I think the blogging world is going to continue to grow, I think at some point they will overtake their traditional rivals like newspapers and magazines.
7. How to convince parents to start supporting their child to start a blog? How did you convince your parents?
I didnt convince my parents – I just did it.
When I started out I delivered newspapers in the morning and afternoon 6 days a week just to pay for the server costs.
8. What are your favourite ways to generate traffic to your blog?
I find driving traffic to my blog very simple. First of all I figure out who my target audience is, then I understand what they want, I find out where they ‘live’ online and then I engage them!
This strategy not only drives targeted traffic to my blog but it builds relevant backlinks and long lasting relationships at the same time.
But all of that only works, when you have great content to back it up!
9. Which blogging tools do you recommend?
I might be biased but if you are just getting started you should take a look at my how to start a blog tutorial that will show you how to do a lot of things without tools – like coming up with niche ideas.
But if you want to build a blog that people take seriously then the next “tool” I would recommend is my 7 Days To Build A Succesful Blog course that is 100% free and will show you the right way to build a blog that people read in just 7 days.
And last but not least, once you have started your blog – the most important blogging tool is an email marketing service so you can start building your list. The first goal of your blog should be to get 100 email subscribers and I use Drip to do that personally.
BONUS TIP: I would suggest using Google Analytics which is a free tool that if set up properly, you can track anything from link clicks, email sign ups or purchases.
10. If you had to start from scratch, what would you do different? What’s your #1 blogging mistake?
Okay this is going to sound very basic but it also very true, as I have learnt on more than one occasion what happens if you do not BACK UP your work!
That means installing an automatic backup plugin on your blog BackWPUp and then a desktop backup service like Google Drive or Dropbox.
Other then that I probably wouldn’t do anything differently as the mistakes I have made taught me lessons that have got me to where I am today.
11. What role did school and college shape you in making you a marketer?
In school and college I was always hustling in one way or another.
I always found a way to make money whether it was selling sweets and pokemon cards – there was always something. I was even knocking on doors in my local neighborhood to clean cars.
But none of that “education” was part of what teachers were teaching us – it’s an education that came from hustling and my Dad sent me down that path in life.
If anything I found that school broaden my knowledge, but it didn’t really broaden my education.
The best education comes from trying and failing – the problem is school teaches you the failing is the worst thing in the world to the point people are scared to even try.
12. What is your life mantra?
Find out what your passion is in life and then find a way to make money at it. My father has always said this to me and I have stuck by it.
There are people that make full time livings as professional yo-yo artists so anything is possible.
Only listen to the people that have achieved what you are trying to achieve and ignore everyone else.
13. Which hosting will you recommend to newbie bloggers?
Take a look at my how to start a blog tutorial because there isn’t always a black and white answer to that question and the advice often changes.
But in general you should look for a host that includes 1 click WordPress installation and 24/7 support if things go wrong.
14. Most challenging moment in your Blogging career and How you dealt with it?
Honestly every day presents a new challenge but the most challening moments are when things don’t work like they should.
I have had multiple situations when the blog is offline entirely or a plugin isn’t working or a WordPress update broke something and so forth.
These moments are often the most challenging for me because there are so many moving parts to WordPress with themes and plugins that it’s often like looking for a needle in a haystack,
That’s why its important to pick a host that offers 24/7 support and to make sure you are taking regular backups of your blog.
Then if anything happens – you can just restore a backup in 1 click or reach out for help.
PRO TIP: Always kick off a manual backup of your site before updating wordpress/plugins or installing a new plugin.
15. What special tip you would like to give to newbies who are just starting out in blogging?
Firstly, do something you enjoy! If you can do that, you will never ‘work’ another day in your life.
Secondly decide what the ultimate purpose of your blog is. What is it going to offer and what do you want people to say about it?
If your are not sure what to blog about here are a few suggestions-
* Write a list of 3 things you are good at
* Write a list of 3 things you are interested in or enjoy
* Write a list of 3 things you want to learn about
Lastly find out what people want and then give it to them. Engage with your audience and build trust – forget about making money and just focus on helping people.