I am back with an interview of another blogger in this interview series.
This time I got opportunity to interview well known SEO expert – Nathan Gotch.
So without wasting your time let’s dive into it.
An Interview With Nathan Gotch – Founder of GotchSEO.com
1. Please introduce yourself to BloggingIndian readers?
My name is Nathan Gotch and I’m the founder of Gotch SEO. Gotch SEO is an SEO training and white label SEO services company.
2. What inspired you to start blogging? What are your favorite blogs that made you what you are today?
I got the inspiration from a course I purchased back in 2011. The course instructed me to create a blog because they said it was one of the best ways to make money online. So, I decided to start a baseball pitching blog (which was a topic I was passionate about at the time because I was a college baseball pitcher).
One blog that had a huge impact on me, in the beginning, was Alex Becker’s blog, Source Wave. It’s interesting because it wasn’t necessarily the depth of information that I was grateful for. It was the fact that Alex pushed me into action. You never forget people who inspire you and I’m truly grateful for finding his blog back then. There have been many other influences as well, but Alex’s is one that really stands out in my mind.
3. What are the skills that can help a beginner to start living a laptop lifestyle?
Anything related to sales such as copywriting, persuasion, and funnels. This is the foundation of any successful online business. Marketing methods such as SEO, content marketing, or social media are just fuel on the fire.
4. What are your income sources? How much do you make every month at an average?
My primary income sources are Gotch SEO Academy and my white label services division. I’m not into the whole idea of sharing financials because A) I’m a private company and B) anyone can throw out numbers online. Without getting too specific, it’s 5 figures a month (hopefully six figures this year).
5. Which revenue source do you think is the most effective for bloggers/marketers?
It really depends on the niche, but info products are often a good route to take.
6. What do you think about future of blogging?
I believe the quantity-based approach of blogging is dead. However, I believe the opportunity to stand out through creating incredibly valuable content assets is bigger than ever.
7. How to convince parents to start supporting their child to start a blog? How did you convince your parents?
lol I didn’t try to “convince” them. I just did it.
8. What are your favorite ways to generate traffic to your blog?
SEO, E-mail, and Facebook ads.
9. Which blogging tools do you recommend?
Grammarly, Hemmingway Writer, Google Docs and Ahrefs.
10. If you had to start from scratch, what would you do differently? What’s your #1 blogging mistake?
I would focus on developing a minimum viable product (based on testing and researching) first. Then, I would use blogging to drive traffic to that offering. In other words, establish a path to monetization early on.
11. What role did school and college shape you in making you a marketer?
I sucked at school, but the one thing that really helped me was the strict writing requirements I had to deal with in college. Although writing blog content is much different than research papers, what I learned built a solid foundation for writing.
12. What is your life mantra?
Take action and create. Putting new things out into the world is the only way to get feedback and to learn. You can read, analyze, and plan all day, but nothing is a better teacher than the experience you get by actually doing things.
13. Which hosting will you recommend to newbie bloggers?
I love WPEngine and I hate Bluehost.
14. Most challenging moment in your Blogging career and How you dealt with it?
Consistency. It’s easy to fall into the “operations” trap in your business. But you need to continue building your brand and creating new content. No matter how crazy your business gets.
15. What special tip you would like to give to newbies who are just starting out in blogging?
- 1% research and planning
- 49% creating
- 50% building relationships with people in your industry and promoting your content
Focus on quality over quantity and don’t forget that you need eyeballs on your content. The only way to get eyeballs is to reach out and build relationships.