[BI – 07] An Interview With Sumit Bansal – Founder of CraftOfBlogging.com

Hey everyone so I am back with another interview continuing my interview series with you all.

This time I got the opportunity to interview Sumit Bansal who is one of the well known Digital Marketer from India.

So without wasting your precious time.

Let’s get started


1. Please introduce yourself to BloggingIndian readers?

My name is Sumit Bansal and I blog at TrumpExcel.com and CraftofBlogging.com. I have been blogging since 2013 (full-time blogger since 2015).

Apart from these two blogs, I also manage a couple of niche affiliate sites, which offer useful informational content as well as recommends products on Amazon and other affiliate networks.

I also run a Facebook group with the name ‘Craft of Blogging’, which is a small and growing community of bloggers who are there to learn and share.

2. What inspired you to start blogging? What are your favorite blogs that made you what you are today?

I started my first blog as an effort to share what I was learning about Excel spreadsheets. I knew that there was a potential to make some decent side income from a blog, but since I was an absolute beginner in the blogging world, my primary focus was to create useful content and share it with my colleagues and with people online.

I also got inspired by the stories in ‘The $100 Startup’ book by Chris Guillebeau, which talked about how people were making a decent living with low-cost online businesses. I am also super happy that my blogging story is being featured in Chris’s next book – ‘100 Side Hustles’.

More than blogs, I am a fan of podcasts. Some of the podcasts I regularly listen to include Authority Hacker, Marketing School by Neil and Eric, Smart Passive Income by Pat Flynn, Problogger by Darren Rowse, The Fizzle Show, and Human Proof Design. I also follow the blogs by these guys.

I have also been featured on the following podcasts – Problogger, Human Proof Design, Side Hustle Podcast by Chris Guillebeau

3. What are the skills that can help a beginner to start living a laptop lifestyle?

Laptop Lifestyle is a very broad term. If you’re a starting out, you absolutely need to learn about your niche and the skills that will make you successful in that niche.

So if you want to build a blog to achieve financial freedom, you need to learn all about blogging, copywriting, SEO, Email automation, etc. See what other influencers in your niche are doing and learn from them.

This is a never ending process, but in the online world where things are always changing, you can’t afford to not upskill yourself.

4. What are your income sources? How much do you make every month at an average?

Most of my income comes from my blogs and the Amazon affiliate sites that I have started last year.

There are three primary sources of income:

  1. Display Ads
  2. Online Courses
  3. Affiliate products

As of now, I am averaging 5 figures (USD) consistently every month.

5. Which revenue source do you think is the most effective for bloggers/marketers?

This completely depends on the type of blog or business you have. There are multiple income sources ranging from display ads to selling info content to recommending affiliate products.

Based on what niche you’re in, some of these income sources will work for you, and some won’t.

My advice would be to focus on one income source, to begin with, and once you’re making consistent income from it, diversify and try other channels of making money.

6. What do you think about the future of blogging?

Blogging is here to stay. And since it’s getting easier to start a blog, it’s getting harder to create a successful blog that makes money.

It takes time to get results these days and you need to be patient and persistent with your blog.

Despite all the challenges, blogging is growing rapidly and there are so many new channels of making money that is opening up. It’s probably the best time to be a blogger and I only see it getting better.

7. How to convince parents to start supporting their child to start a blog? How did you convince your parents?

Starting a blog is quite easy and doesn’t take a lot of investment. You can also start for free (with a free WordPress account) and start your blog. Once you have some results, it’s easier to convince your parents or spouse.

Don’t leave everything and jump into blogging. Start it on the side and try and grow it. Since it takes time, you’re better off giving it the time it needs.

I started my blog when while I had a day job as a financial analyst. I blogged during my free time after office and it took me 16 months to generate my first dollar. But I didn’t leave my job till I was making half of what I was making in my full-time job.

Once you have the results, it’s easier to convince.

8. What are your favorite ways to generate traffic to your blog?

This depends on the type of blog. Most of my blogs currently get traffic from search engines, but I am also trying to diversify the source and use social media (Pinterest works well in some niche where I have a presence).

I also maintain an actively engaged email list which is also a source of direct traffic for my blogs.

9. Which blogging tools do you recommend?

While there are many blogging tools out there, some that I use almost every day include:

  • AHREFs for SEO
  • Convertkit for Email management and automation
  • Elementor for Page and Theme builder
  • Thrive leads to collect emails
  • Accuranker for keyword rank tracking
  • Google Docs for content writing
  • Google Search Console to track performance
  • Google Analytics

10. If you had to start from scratch, what would you do differently? What’s your #1 blogging mistake?

I didn’t bother a lot about SEO and other technical aspects of running a blog. If I start today, I will probably invest more time in learning about how to run and scale a blog.

11. What role did school and college shape you in making you a marketer?

While there is no direct role it played, it did expose me to computers and helped get hands-on knowledge on how to use it.

Most of what I learned was on-the-job when I was running the blog.

12. What is your life mantra?

Be useful. Focus on helping people and not just making money. If you help enough people, they will help you make enough money

13. Which hosting will you recommend to newbie bloggers?

SiteGround is great for new bloggers, but remember that it gets expensive when you renew.

14. Most challenging moment in your Blogging career and How you dealt with it?

So far, dealing with the technical part of managing and running a blog has been difficult (although I have become a lot better with it now).

There was one time when I almost lost my entire blog (which was 2 years old then) when I was migrating from shared hosting to VPS server. The support from my hosting company screwed up and didn’t take the backup of the site. Fortunately, I had a copy stashed away in one of the tools I configured and forgot.

Now, I am pretty well-versed with technical aspects and have faced no issues since then.

15. What special tip you would like to give to newbies who are just starting out in Blogging?

Don’t spread yourself too thin. Focus on one micro niche and try and cover topics in that area in detail. Understand your readers (or potential readers) and serve them to the best of your ability.

And don’t forget to learn and apply.

I hope you found this interview useful. If you did please share this post on social media.

Also Read:

An Interview With Nathan Gotch – Founder of GotchSEO.com
An Interview With Matthew Woodward – Founder of MatthewWoodward.co.uk
An Interview With Ankit Singla – Founder of Masterblogging.com


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