It’s the New Year, you commit to a New Year’s resolution of blogging consistently, you create a checklist, and get all the inspiration to start writing. You start off like a champion, only to end up losing steam by the end of January.
We are all guilty of it. And this might not be the case of only just blogging but for any goal, you set up.
But what if the reason you don’t succeed with your New Year’s resolutions are not that you lack determination in any way but because you’re setting yourself up for failure?
What if all you need to do is streamline the way you set your goals in order to achieve success? Well, today you will learn a new way of succeeding with blogging for the New year by creating Smart Goals!
What are SMART Goals?
You may have already guessed that SMART is actually an acronym that is used for successful goal setting. SMART stands for:
S – Specific
M – Measurable
A – Achievable
R – Relevant
T – Timebound
It is a term that was first used by Peter Drucker’s in his 1954 book The Practice of Management.
If you design your New Year’s resolution around these 5 attributes, you have a better chance of succeeding in your blogging goals.
So that now you’ve understood the concept of SMART and goal setting, let’s go into detail about each attribute and how you can apply it to your Blogging Needs.
When it comes to blogging or any goal for that matter, it is of utmost importance to be specific. You might say that I want to write more blog articles than before or I want more traffic to my website or I want to earn more money from my blog.
These are wonderful goals however they are also fuzzy and quite vague. You need to be specific and actually narrow down on what you want.
If you want to write more articles then ask yourself how many articles do you want to write?
Do you want to write one article a week? How much money do you want to make from your site? Is it that you want sales to be at least 100$ a month?
Setting a goal of writing one article every week will give you laser focus on your target rather than setting a goal of just saying that I want to write more articles.
Make it Measurable
They only way to know if you’re succeeding at your goals is by being able to measure it. The reason why so many of us fail at our New Year’s resolution is that we are not able to measure our success.
If you noticed, the earlier examples given are measurable goals. If your goal is to write one article every week, the only way you will know if you’re succeeding at it is by being able to actually check if you have written one article every week or not.
Also being able to track your progress gives you insight on how well you’re doing and what changes you need to make in order to stay on track.
For example, if your goal is to earn 10,000 $ in affiliate sales by the end of the year, you can break this target down to a monthly, weekly or even daily target and see how you’re progressing to reach your final limit.
Aim high but it should also be Achievable
Goals are supposed to stretch you, goals are supposed to make you work harder to achieve your dreams but at the same time, they should also be set to be realistic and achievable.
Keep in mind all your resources, your commitments, and other activities that you may have in mind before setting up your blogging goal.
For example, you might be in a full-time job, so setting a blogging goal of one post per day might not be realistic. You need to ask yourself, will you be able to work, spend time with your family, get some time for yourself and at the same time produce a quality article?
Many bloggers give up because they set up goals that conflict with other commitments. Even if you do manage to write an article a day, you stand a chance of affecting the quality of your article.
Relevant to the big picture
When you set your blogging goals, make sure that it is relevant to the big picture. Now what I mean by this is that maybe the big picture for you might be to have one of the best motivational websites in India, or maybe you want to be the go-to person when it comes to Digital Marketing.
Whatever the ultimate goal may be, make sure that they align with an overarching vision or dream. For example, my overarching vision is to be one of the best Digital Marketing Influencers in India.
If you read my articles at RightlyDigital.com, all of my blog posts revolve around the topic of digital marketing. This is not only relevant to my overarching vision of becoming an expert in Digital Marketing but it also keeps me focused on producing more content for my readers.
Make them Timebound
Giving a deadline to your goals will set you in action. It will give you a clear time-frame as to by when you want to achieve each aspect of your goal.
Again this ties in with our previous points of being specific and making your goals measurable. In fact for many personality types, including myself, working with deadlines vastly boosts your motivation.
One method of setting up timebound blogging goals is by creating a content calendar with set schedules. In this way, you will be able to map out when you need to create specific content and by which date.
This will also give you time to think of content ideas for your blog posts and set it on your calendar.
Achieving your New Year’s blogging resolution might just be a matter of setting your goals SMARTLY.
Make sure your blogging goals are specific, measurable, achievable, relevant and time-bound.
By creating SMART blogging goals, not only will you see noticeable success in your short-term plans but you will be one step closer to achieving your long-term goals and dreams.
This is a guest post from Odell Dias who blogs at RightlyDigital