1. Online Presence
Companies that do not invest in Digital Marketing will hardly be found on the internet. Quick answer: When you want to know something or ask questions, what do you do? If you answered “Google Play,” know that most people do the exact same thing (including, of course, their customers). If you want to know more information about SEO you can check here Glamy SEO Service
Even if your business has a website and a Facebook page, with no Digital Marketing strategies, such as affordable SEO optimization, posting boosting, and sponsored link investment, for example, your business website will only be accessed by those who are already customers or by your friends and family, and that’s nothing positive, right?
2. Audience Segmentation
Before the internet, audience segmentation was more generic and superficial. For example, a culinary TV show “sold” its target audience to advertisers, saying that its audience was mostly 30- to 65-year-old women in classes B, C, and D. audience of the show, how many people actually watched the show, and how many left the TV on while browsing their cell phone or computer? And how to ensure that this segmentation is reliable if monitoring was performed by samples?
With Digital Marketing for affordable SEO services for small business, it is possible to define exactly who you want to talk to, and disseminate content, products and services only to the public who is interested in it. On Facebook, for example, you can create targets for paid publications, ranging from region, gender, and age, to the interests and behavior of the audience you want to reach.
3. Brand Credibility
If your business is not “well known,” it is very likely that a potential customer, upon hearing about your business, will seek more information about it on the Internet. If you don’t have a website, business profiles on social media, or even appear on Google, your confidence in doing business with your business can be drastically reduced. Worse, the former prospect will find competitors who are already investing in Digital Marketing or have a better online presence than yours.
4. Competitiveness with Larger Companies
Reinforcing what has already been cited in this text, the simple fact of being digital already explains the title of this topic: digital marketing is accessible to small businesses, and with a little dedication, planning and creativity, the results achieved can be as good as (or even better than) those of large companies that invest in both Digital Marketing and Traditional Marketing.
5. Customer Loyalty
After sales, Digital Marketing also has advantages. Maintaining relationships with customers is easier and cheaper. Emailing special offers or discount coupons enables a special relationship to continue and be profitable: A happy customer becomes a lawyer for your brand and spreads your business to friends and family through the best marketing of all. times: word of mouth (even if it happens on online channels).
6. Easy measurement
Arguably one of the biggest advantages over Traditional Marketing, the many measurement possibilities that Digital Marketing makes possible make all the difference in the results of investing in Marketing. After all, there is no use in thousands of likes on social media if the sales made by the company are the result of actions made in another channel, such as the telephone or email marketing
And to find out if marketing investments are paying off, just calculate Return On Investment (ROI), an excellent metric to analyze if resources are being used correctly. To make this calculation, just subtract revenue by costs, and divide everything by costs:
7. Attraction at no charge
Among the countless possibilities of attracting potential customers, many of them require no financial investment to put into practice. Unlike Google Adwords (Google Ads) and Social Ads (social media ads), content marketing strategies via email marketing, blogging and social networking attract readers for free.
8. Great value for money
To conclude, this last topic becomes self-explanatory after detailing the previous items: Digital Marketing does not require high investments to be put into practice, and its return on results can be easily measured. That is, it is very cost-effective, since what is not working can be changed immediately (unlike an ad in a weekly magazine, for example), and what is already bringing results can be improved, such as a post. on social media that reached great audience and can be driven in real time.
These were some of the benefits of Digital Marketing for small businesses. If you were wondering where to start, the first step is to define “why” you want to implement Digital Marketing and “who” you want to talk to . After all, if you don’t know where to go, any path will do.