Top 5 Unforgettable Digital Marketing Tools in (2018)
The life of a digital marketer is spent with different tools to grow and scale the business faster. Digital marketers are expected to be a thousand places at the same time. Whether that is researching and analyzing the data and stats, maintaining the social profiles of business or finding the best digital marketing tools.
If you are pissed off with wasting too much of your money, time and energy on experimenting several tools, then we are at your help with the list of some fantastic digital marketing tools.
Top Tools for Digital Marketing into 5 Categories
Analytics & Data Tools
- Google Analytics
When it comes to Analytics, I highly prefer free tool called Google Analytics. Google analytics is highly preferable by marketers due to the features it offers which are charged higher in other tools for free.
It can track your multiple sites and users on different devices. This tool is also able to monitor all the social networking activities.
If you are not using Google Analytics for your sites, then start using it NOW.
You can automate your website growth using a free tool called SumoMe.
Creation of attractive email newsletters, addition of various social media sharing buttons and tracking of your visitors are some of the cool things that SumoMe offers you.
Yah, it is also a free plugin for WordPress websites. So if you have WordPress site then install SumoMe plugin now to get started with it.
Content & SEO
- Google Keyword Planner
When it comes to SEO, Google Keyword Planner is the first tool that marketers are using for keyword research.
You will find two opinions in the marketing world about Keyword Planner. One that you should use it and one you should not. Both views have their reasons, but you are the one to match your requirements and take the decision.
You can enter one or more keywords, the country you are targeting and the language then see how many times that particular keyword is searched.
If you are into the WordPress, then I am sure you must have heard about Yoast SEO Plugin. Yoast is a Free SEO plugin that offers you tons of features.
Yoast helps you create the content and adding the extra information for the search engine so that your website content can rank higher.
You can do complete On Page SEO using Yoast plugin, and I highly recommend you to use Yoast plugin for your WP sites.
Ahrefs is the need of any SEO person in today’s world.
Ahrefs is one of the favorite digital marketing tools because of the features it has to offer its users. You can continuously keep your eyes on your competitors with Ahrefs Site Explorer.
You can learn the competitor’s source of traffic, their targeted keyword, where their backlinks come from and much more. You can also find the most shared content on the web using their content explorer.
SEMrush is all in one toolkit for all the digital marketers and SEO professionals. It offers everything that any SEO professional would require, like SEO audit, position tracking, competitive intelligence, backlink audits, and analysis.
SEMrush is the popular tool for keyword research too, and it is currently one of the best SEO tools for various SEO activities.
You can get a free trial of SEMrush for 14 days from their official site.
Email Marketing Tools
You cannot imagine digital marketing without email marketing. MailChimp is one of the leaders in email marketing tools.
If you are a beginner in the field of digital marketing, then the free plan of MailChimp is the most suitable for you.
The pricing is dependent on the size of your email list.
If you are not just limited to email marketing but you need a tool which can help you with a landing page, email marketing, and automation, then GetResponse is here to help you out.
It is one of the top tools for internet marketing work providing four vital services to grow your business including Email marketing, landing pages, webinars, and marketing automation.
Customer Service Tools
- Live Chat
Email support is way older nowadays. When your customers are in trouble, they don’t have the patience to wait for your Email offering the solution. So, what can be the best way other than providing them live chat on your website?
Live Chat is an excellent service to provide live chat with your customers. Live Chat offers 30 days free trial period too.
So, are you ready to take your support team one level up?
Yeah, then the Zendesk is the ultimate solution containing a full suite of tools. Zendesk helps improve communication and makes sense of vast amounts of data. In short, it works to make the interaction a long-lasting relationship between your brand and the customer.
Project Management Tools
The productivity of your team has great importance in any organization, and that’s where Asana can help you out.
Asana is the best tool to enhance the productivity of your team and get the work done faster. They claim that if you can make a list or send an email, then you can use Asana – yeah, it’s that simple.
It converts your conversation into tasks. It makes your team more focused on the priorities and increases the productivity.
If you have a large team to manage then you need a great tool that helps you to organize people, talk with people and control people. So Slack is here to help you.
Slack is the simplifying communication tool that helps you organize and access the conversations as per the requirements.
Let me show you some of the best features of Slack:
- 1. Direct messages: You can communicate one to one or in a small group. You can convert direct signals to the private channel if the topic is discussed longer.
- Individual channels: Only invited member can communicate in the group and search the messages in private channels.
- Public channels: Anyone in your team can chat and explore the words.
- 4. Guest Accounts: You can also add individual vendors or freelancers in the channel as a guest member.
- Calls and Screen sharing: You can share the screen and type on the shared display to discuss your project.
Which Digital Marketing Tool You Rely on?
I know you would be pretty much excited to give a try to some of the above tools, and thankfully the companies don’t ask for much of the information to get you in.
Let us know how our best online marketing tools list has helped you?
Apparently, there are ample of top tools for online marketing which we might have missed in our list. What are the best tools for digital marketing according to you? Kindly help the community by adding them to the comment section. For any kind of help related to these tools, contact me. I’ll be glad to help you.